"Green" gadgets, the latest pulse investigation showed a large number of "green" in the gadget so buyers. The positive side of a significant number of environmental-friendly gadget fans, stepped forward as well.
The Green Machine
We asked consumers if they feel guilty when you buy a State-of-the-art "green" gadget and that almost 60% of respondents felt "not guilty" to purchase "green" gadgets, great prices by 16%, in other words, the "green". But nearly 40 percent said they consider the "green" gadgets such as the Yamaha receivers.
Do you trust to the TV, which I think the star?
We have found that 80% of the citizens of Energy trust the Star ratings, but only 36% of consumers use less than 25 energy ratings allow you to decide what to buy for more than 25% of all households were made up of people, compared with 55.
Is green
More than 60% of the claimed they knew is the "green", however, more than half of these, saying they knew of the trade, they are always on the understanding of the policy ().
The green power consumers
The fifty/50 Split half the consumers wish to tax or monetary incentives, and the other half to facilitate recycling helps them more "green" when it comes to gadgets.
Cash for gadgets, such as an old clunker CRT TVs or discounts energy high-performance computing (HPC), the new LCD-TVs, could help save money and the energyto consumers.
Different shades of green
We are encouraged by the consumer, who wants to learn more about the "green" and also energy was aware of the ratings is the acquisition of environmentally friendly gadgets. Unfortunately, also saw the apathy and ignorance. But that excludes an opportunity to educate and motivate consumers.
Bottom Line
It is clear, however, consumers can get the "Green gadget" message, the use of "green" to motivate the industry and Government action must be taken of the recycling and easier to build the value of the energy consumption .
Andrew Eisner, Retrevo: n content and the Vice President and General Manager of community and resides in the heart of the gadget enthusiast. Eisner is PC World's journalism Retrevo. For more information, see the of Yamaha receivers and LCD TVs.
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